Great sales copywriting is crucial if you want to increase demand and your profits for your business. As some of you may agree, the ability to write a compelling and killer sales copy that will sell almost anything is an extremely vital aspect that should not go amiss in any business. The people who’ve successfully mastered this field in business tend to be usually the proverbial cream of the crop.
The internet is a powerful marketing tool. However, if you’re not wording across your message the right and effective way to your targeted audience, then you won’t attract and persuade customers, and it’s as simple as that.
Sales copy is an effective way to drive traffic to your website and once there, do not hesitate and just seal the deal. Check out these 8 whooping tips for turning your website copy into a mad sales tool.
As Leonardo Da Vinci purportedly once said, “Simplicity is the ultimate sophistication!”
Try not to bore them and simply stick to successfully presenting your message across to the customers. Remember the term ‘simplicity’ here does not imply that you should be plain and avoid being original.
Simply, saying the most with the least amount of words will make sure your potential customers will understand the message loud and clear, without dropping off to sleep.
One way of doing this is by making your sentences shorter and more concise as well as sectioning text with bullet points and/or subheadings.
Most importantly, ensure that you create urgency within the text by, for example, using a ‘buy now’ before the scroll, as well as at the end of the page.
Another way of grabbing the reader’s attention is through Sales and/or limited offers of your products and/or services.
Never Use the Passive Voice
Always try your best to stay clear of the passive voice. Stay in the present. For example, don’t say, “The client’s business was saved by the right business strategy.” Instead say, “The right business strategy saved the client’s business.” The passive voice isn’t at all convincing nor effective, when you’re writing blog posts, articles, emails and particularly when you’re drafting sales letters.
Use Technical Details
Technical details are a sign of expertise and enhance trust. Needless to say, trust is a vital element in business.
Presenting exact and concise details, such as names and relevant data indicates that you are well informed about what you’re talking about. Some may think details aren’t interesting or of much importance. And some might be inclined to leave them out, but at the same time, keep in mind that details do sell.
Details are particularly important when you describe a product and/or the way a product functions. Some ways of using detail are best illustrated through figures and diagrams where necessary, depending on the product. One example of this tactic is the detailed description of the self-wringing Miracle Mop, that was invented by Joy Mangano, who is a successful American inventor and entrepreneur. She did not rest until she described exactly why her product should be in every household in America. At first she failed to describe the product, leading to painfully low demand. However, over time she mastered the technical details and subsequently demand increased for her product that let to sales that shot right through the roof. This made history in the marketing industry up until today.
In the case where you do not feel comfortable with writing technical details of your products, you could instead create a short video describing the product. Currently, creating videos on your website can be a great selling tool for your products.
What have you got to offer to them?
What makes your product or service unique and outstanding?
When writing a sales copy, put yourself in the readers’ shoes and think about possible objections your reader may have when it comes to purchasing and instead present them with a great answer and solution to their objections. For example, it is never a bad idea to let them know they’ll save time, make money or gain from any other benefits you can provide and showcase to your customers.
After all, they’ve made it to your website in the first place, so there must be something great you’re offering that they need and/or can benefit from.
Captivate Your Audience With Power Words
Remember that your sales copy is not only about your product, but even more so on the potential buyer.
That means that the sales copy should use the name of the subject product/services, but also the words you and/or your should be used the most.
Don’t Lose Them
Some people just prefer to sleep on it. Others might lose interest because they found a better product and/or service for a better price. What do you do then?
Even when your sales copywriting is on point, you’re not always guaranteed that you are going to convince everyone. Tempting readers with a giveaway or free item to join or make it easy for them to trust your business and in effect provide their email address so that you can send them further information about your services is a great and professional way to connect to your customers and tailor to their needs.
Use the Power of Testimonials
Testimonials are hugely useful when you measure customer satisfaction and the quality of your product and/or services that you provide. The quality of your product and/or services is a selling point on its own. When you’re writing a sales copy, focus on the existing testimonials. If your product or service hasn’t fully benefited other people to the best of your abilities as a business, you will need to ensure you do that first.
One way of doing this is by getting the testimonials on video and if not, just get them to send you their experience and ask to use their name and their image in your marketing materials. This demonstrates that you care about customers satisfaction and the constant improvement of the quality you are willing to offer to your customers.
Have a Clear Call-To-Action
So, what’s your call-to-action (CTA)?
Always make it clear and not ambiguous. If you want them to click something, complete a particular form or visit a particular section on you website, just say it and clearly direct them to it. For example, using “join now” or “check our new products” can be a great way of engaging with them and at the same time directing them.
You should also test out various colors and technical writing styles when using your CTAs and other tactics to see what works best for your particular line of business. After all no two businesses are exactly the same.